Attracting a global audience

Every other year, MDRT (Million Dollar Round Table), the premier international association for financial professionals, hosts their Experience and Global Conference. In 2016, MDRT chose the magnificent setting of Hong Kong for the conference and asked our firm to create collateral that captured the spirit of the city and set the stage for the attendees’ experience.

We honed in on a vibrant, energetic look to generate excitement, juxtaposing the ancient and modern to build a cohesive, integrated campaign that included printed pieces, environmental graphics and online elements. The result was compelling design that helped MDRT set the record for attendance, with more than 8,500 attendees from 35 countries. Our design for 2018’s conference in Bangkok is in the works!